B2B BRAND strategy AND COPY

B2B BRAND strategy AND COPY B2B BRAND strategy AND COPY B2B BRAND strategy AND COPY

B2B BRAND strategy AND COPY

B2B BRAND strategy AND COPY B2B BRAND strategy AND COPY B2B BRAND strategy AND COPY

B2B Brand positioning, messaging and copy

B2B Brand positioning, messaging and copy B2B Brand positioning, messaging and copy B2B Brand positioning, messaging and copy
Let's talk about what you need

B2B Brand positioning, messaging and copy

B2B Brand positioning, messaging and copy B2B Brand positioning, messaging and copy B2B Brand positioning, messaging and copy
Let's talk about what you need

I help brands turn B2B concepts into stories their audiences will recognise and remember.

From positioning and messaging strategy to copy execution, I work with agencies and businesses to articulate narrative and meaning in ways that move people.   

Trusted by these teams

What I do

Brand positioning & messaging

Brand positioning & messaging

Brand positioning & messaging

Practical, easy to apply strategies that help you tell a consistent, compelling story - from board to website to sales team. 

  

  • Clarify positioning – what you do, for who, and why you’re different
  • Build messaging frameworks across sectors and audience segments 
  • Practical strategic guidelines your team can start using right away 

TOV & brand language

Brand positioning & messaging

Brand positioning & messaging

What does the audience need you to sound like? Find your brand voice, then help your teams use it.  


  • An approach that makes sense to everyone, not just writers 
  • Practical copy principles tailored to your audience relationship 
  • Style guides that lift all copy, from big campaigns to everyday comms 

Campaigns, content, demand copy

Award-winning reasons to believe

Award-winning reasons to believe

Never just 'some copy'. These words do the hard yards in campaigns, funnels and earned media. 

  

  • ABM, paid digital, email nurture and landing pages that respect busy buyers
  • Strategy brought to life with persuasive hooks, headlines, and CTAs
  • Thought leadership editorial and long-form content that powers funnel progress 

Award-winning reasons to believe

Award-winning reasons to believe

Award-winning reasons to believe

Back up your demand messaging with tangible examples and award-winning stories about your client successes.  

   

  • Case studies that tell a coherent client story, not just a list of actions
  • Identify the stats, facts, and achievements that give your audience reasons to trust 
  • Award entries that judges notice, based on 15-years of award-writing success 

"Matt was essential to thought leadership and tone of voice development. From strategy to execution, he brings energy, creativity, and the ability to turn ideas into emotive, persuasive copy."

- Sarah Firth, Creative Director, Speed Communications 

About me

20+ years as a journalist and B2B marketer

I’ve seen how complex strategy documents are misunderstood and ignored by front-line teams who don’t have the bandwidth to decipher them. 


The work I do is about distilling brand positioning, tone and messaging down to its most practical terms – so busy marketing managers can get cracking. 


For me, it’s the best job in the world. I get to deep dive on meaning, emotion, and persuasion, working with clever businesses and collaborating with brilliant creative professionals. 


I also honk a mean blues harmonica.

"Working with Matt is a pleasure. He’s able to take loose ideas and technical information and turn them into a piece of content you'll love to read. We've had an increase in conversions and he's been key to helping us develop our content strategy for the future." 

- Rachel Mudd, Head of Marketing, Citrus HR

contact

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Email: hello@dynamitecopy.co.uk Or call: +44 (0) 7411 517 576

...or find me on linkedin

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